Many social media tools are either cheap or free (including blogging platforms like Wordpress and Blogger, DIY social networks like Ning, podcasting tools like Odeo, and online video like YouTube and Viddler).

Hello ladies, have you met my friend Twitter?

Twitter is the perfect marketing wingman. He will tell everyone around you about the things that make you great. He will even go out and bring cool people to you. He is awesome like that. But not only is he a great wingman, Twitter makes a pretty good partner.

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